I am Cj de Silva. Some might recognize me as the Promil Kid. I love to paint and illustrate. Advertising is not just a day job for me. Film, moving pictures and music are my escapes.
September 1st
12:49 AM

Probably one of my favorite ads of all time. That’s poetry for you.

***

Puma - After Hours Athlete
 

"Backspin on a work table under a bad light, 
a kiss of the eight ball, a bank off the six. 
Double bowl on a single throw, three pints in. 
Picking up a spare on the final frame. 
Singing on key off key and losing keys. 
Steady hands, blurry eyes. 
Bars, billiards, basements, bacon sandwiches with extra hot sauce. 
Surviving buzz kills, third wheels, cock blocks and cabs in the rain. 
Finish last, drawn by dawn.
These are the providence of the After Hours Athlete. 
When last call calls, don’t answer it. 
The night too is for sport and they are the champions.”
February 11th
2:52 PM
Via

sarahmeier:

How a 5 year old sees brand logos.

-

I’ve said it before, and I’ll say it again; kids are the best to test almost anything against*. As adults, we tend to complicate, and oftentimes overlook minor details that could essentially make a huge difference.

When Vicky and I were writing Unscripted, for example, and mentioned our “OG” guests (OG = original gangsta = a pioneer or veteran), it wasn’t until my daughter asked me, “Mommy, what is an awwwgh?” that I realized the oversight of punctuation marks made a huge difference for someone that didn’t utilize the slang “OG” in their everyday lingo. So we changed it to O.G., and all was well.

So, grab a kid the next time you’re designing a logo for your new t-shirt line, or ask them what they think of your outfit before you step out to a networking event.

Chances are, they’ll tell the absolute truth, and you’ll learn a thing or two from them about perception, imaging, marketing, how to land a job, how to find a date, how to get a promotion, boost your business, or redesign your calling card.

-s.

*I mean this conceptually, and with reservation, obviously. Force feeding them your latest alcoholic concoction, anything lab-ratty, or sweatshop work-ish, are all completely unacceptable. Kapish?

This is the proof that at the end of the day, great branding/advertising is simple and clear.

June 6th
9:34 PM
Via
curiositycounts:

 What it takes to have a good idea – Christoph Niemann on the secret to happiness, work and creativity

Good to know that effort is recognized. ;-)

curiositycounts:

 What it takes to have a good ideaChristoph Niemann on the secret to happiness, work and creativity

Good to know that effort is recognized. ;-)

July 31st
11:25 PM

My officemate, John Ed De Vera, found his old instamatic (MINOLTA HI-MATIC SD2) and experimented with it! And the photographs turned out amazing. Reminded me of Kaity Chua (who’s now in London studying photography). It feels like we’re back in the 90’s - when we used to pair Dr. Marten’s with dresses and make mixtapes.

July 14th
1:40 PM

I find this really funny. But I think the ones who made this should’ve included Advertiser’s Client. This should have a version na Client and Advertising Agency.

May 26th
9:27 PM
Via

Why Creatives Are Always Confused

cameronmoll:

Bob Hoffman, CEO of Hoffman/Lewis Advertising:

When their friends like it, their clients hate it. When their clients like it, their friends hate it. They are encouraged to be collaborative. But the more people touch their work, the worse it gets. They are counseled against becoming prima donnas. But they see that the people who get good jobs are often disagreeable monsters.

If they weren’t confused they’d be crazy.

Spot on for a sizable portion of the industry. Or at least it feels that way sometimes.

/via Paul Mayne

When they finally get something good produced, it fails.”

"They are counseled against becoming prima donnas. But they see that the people who get good jobs are often disagreeable monsters." — hindi naman totoo at all times. :-(

April 16th
1:20 AM
3-moths picture with Ramon Bautista (courtesy of Direk Lyle Sacris and his Polaroid camera)

One of the perks of my job and being sent to Kidlat (Advertising) Awards! It was my first time to compete and my first time in Boracay. And I can’t think of nothing but the next time. I want to have more fun and learn more!

Thanks Ramon for being very very very friendly! And for remembering me - at ang splendid graduation moment ko. Nung ikaw ay nagjojogging at ako ay grumagradweyt tas nagpicture tayo. Hehe. Sayang, di kita nakainuman kagabi! 

3-moths picture with Ramon Bautista (courtesy of Direk Lyle Sacris and his Polaroid camera)

One of the perks of my job and being sent to Kidlat (Advertising) Awards! It was my first time to compete and my first time in Boracay. And I can’t think of nothing but the next time. I want to have more fun and learn more!

Thanks Ramon for being very very very friendly! And for remembering me - at ang splendid graduation moment ko. Nung ikaw ay nagjojogging at ako ay grumagradweyt tas nagpicture tayo. Hehe. Sayang, di kita nakainuman kagabi! 

March 14th
11:21 PM
Via
pepediokno:

… to add to that last post:
“Modern art is a disaster area. Never in the field of human history has so much been used by so many to say so little.” - Banksy
** Same way I feel about film.

So much for the people who call themselves artists. *Shrug*
Is Banksy right? Hrm. This will sound vain but in a way, this quote makes me feel a little better. In a way.

pepediokno:

… to add to that last post:

“Modern art is a disaster area. Never in the field of human history has so much been used by so many to say so little.” - Banksy

** Same way I feel about film.

So much for the people who call themselves artists. *Shrug*

Is Banksy right? Hrm. This will sound vain but in a way, this quote makes me feel a little better. In a way.

January 6th
10:09 PM

Still Thinking If These Are Still True

The Six Phases of An Advertising Project

  1. Enthusiasm
  2. Disillusionment
  3. Panic
  4. Search for the Guilty
  5. Punishment for the Innocent
  6. Praise and Honors for the Non-participants

from “Hey, Whipple, Squeeze This: A Guide to Creating Great Ads” by Luke Sullivan

December 13th
1:05 AM
How To Spot An Advertising Creative!

How To Spot An Advertising Creative!

October 30th
1:31 PM
Via
So I’d still choose to be in Advertising.
Sleeping and Barcelona are the only ones that excite me. And I believe I can do those while happily working in Advertising.
lectronic:

(presidents)

So I’d still choose to be in Advertising.

Sleeping and Barcelona are the only ones that excite me. And I believe I can do those while happily working in Advertising.

lectronic:

(presidents)

October 1st
11:23 PM
The Creative Director?
I think it isn’t that simple. :) Gotta give them more credit. ;-)

The Creative Director?

I think it isn’t that simple. :) Gotta give them more credit. ;-)

September 29th
1:24 AM

You gotta give us more credit.

There’s so much more to just selling out, guys. Those who bash it — doesn’t know anything about it. Being a successful sellout is when nobody even noticed you sold it. ;-)

I love advertising.