Bob Hoffman, CEO of Hoffman/Lewis Advertising:
When their friends like it, their clients hate it. When their clients like it, their friends hate it. They are encouraged to be collaborative. But the more people touch their work, the worse it gets. They are counseled against becoming prima donnas. But they see that the people who get good jobs are often disagreeable monsters.
If they weren’t confused they’d be crazy.
Spot on for a sizable portion of the industry. Or at least it feels that way sometimes.
/via Paul Mayne
“When they finally get something good produced, it fails.”
“They are counseled against becoming prima donnas. But they see that the people who get good jobs are often disagreeable monsters.” — hindi naman totoo at all times. :-(
Still Thinking If These Are Still True
The Six Phases of An Advertising Project
- Search for the Guilty
- Punishment for the Innocent
- Praise and Honors for the Non-participants
from “Hey, Whipple, Squeeze This: A Guide to Creating Great Ads” by Luke Sullivan